Session A
12 November 2025, 1:00 – 2:30 (Dubai time)
Intangible Heritage – Storytelling, Identity, and Relevance

Moderator: Anna Dentoni, Italy

Wendell Silva & Ricardo Lopes – Brazil
Communication, Design, and Living Heritage: The “Experiência Brumadinho” Case at Inhotim Institute

Ana Paula Miranda Saavedra – Guatemala
Revitalizing the Threads of Heritage: The Role of Public Relations in Promoting Mayan Intangible Cultural Heritage

Sharifa Balfour – Netherlands Antilles
Digital Storytelling for Intangible Heritage: Reclaiming Saba’s Hidden Narratives

Vanessa Ferey & Benoit Le Blanc – France
Ethical Storytelling and Collective Intelligence: Situated Transmission of Intangible Heritage in the Age of AI

Natia Khuluzauri – Georgia
Echoes from the Mountains: Digital Storytelling and Intangible Heritage at the Alexander Kazbegi House Museum

Abdulla Al Naama & Mohammed Al Yousuf – Qatar
Voices Remembered: Curating Intangible Heritage and Historical Trauma at Bin Jelmood House
BRANDING HERITAGE How Msheireb Museums Connect Local Identity with Global Conversations

Session B
12 November 2025, 2:45 – 4:15 (Dubai time)
Youth Power – Co-Creation, Activism, and Digital Fluency

Moderator: Natia Khuluzauri, Georgia

James Luo, Jean-Luc Chretien, Lillian Jafari – United States
Whose Knowledge Counts?” Rethinking Museum Authority Through Teen-Led Curatorial Practice

Niloofar Yazdkhasti – Iran
Threads of Youth: Co-Creation, Cultural Pride, and Belonging through Costumes and Dolls

Matthieu Taunay – France
Asmahane Rami, Azim Al Ghussein – UAE
Museums and Cultural Education: Empowering Youth Through Co-Creation and Capacity Building

Xun Ji – China
From Hashtags to Heritage: How Disabled Youth in China Advance Museum Accessibility

Session C
13 November 2025, 2:00 – 4:00 PM (Dubai time)
New Technologies – From Artificial Intelligence to Ethical Dilemmas

Moderator: Niloofar Yazdkhasti, Iran

Yifan Zhao – China
When Artifacts Speak: Embodied Immersion through AI-Generated Artifact Storytelling

Samar Elkhamisy – Egypt
From Artifact to Experience: Using AR to Transform Museum Communication and Engagement – A Case Study from the Egyptian Museum in Collaboration with Meta

Manuel Scortichini – Italy
The Algorithmic Museum: Personalised Engagement and Ethical Implications

Divyeshkumar Gameti – India
Communicating with Care: Ethical Tech and Inclusive Outreach in Science Centre Surat

Azzah Al Jabri – Oman
Harnessing Technology at the Natural History Museum of Oman

Ovsanna Harutyunyan – Armenia
Enhancing museum engagement In Armenia through Virtual Reality: A Marketing Perspective

Juan Pablo Zamora-Rodríguez – Costa Rica
Intergenerational Communication and Cultural Sustainability in the Gulf of Nicoya: Youth Engagement through Museum-Led Initiatives