Paper List
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The following papers have been presented at previous ICOM-MPR conferences Please observe: Copying of any parts of the material presented here is not allowed unless it has been clarified with the author. |
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Author: |
Title: |
Presented: |
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Clare Hughes |
The Art of Storytelling & Making Meaning (PDF not yet available) |
2016 |
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Nina Zdravič Polič |
Linking the Past and the Present to Create a Heritage Narrative and Attract New Audiences (PDF not yet available) |
2016 |
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Elles Kamphuis |
The Story of Marten and Oopjen (PDF not yet available) |
2016 |
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Minna Karhunsaari |
Birthplace of the Soviet Union? The new story for the Lenin Museum (PDF not yet available) |
2016 |
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Marija Kamber, Theofanis Karafotias, Theodora Tsitoura |
Dark Tourism in Sarajevo and the role of the Historical Museum of Bosnia and Herzegovina (PDF not yet available) |
2016 |
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Tove Vesterbacbacka |
Building Relations on Broken Relations |
2016 |
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Guo Xiaoling |
Tell a Good Story of Beijing – Promoting Beijing Culture in Museum (PDF not yet available) |
2016 |
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Yan Hongbin |
Good stories are the glue between museums and audience – to use good stories to connect with audiences (PDF not yet available) |
2016 |
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Simona Juračková, Ph.D. |
One website for everyone?
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2016 |
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Marieke de Klein |
#startdrawing (PDF not available, the Presentation via Email is) |
2016 |
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Prof. Dr. Bernd Günter |
“Virtual museums: know time” – A concept for a virtual museum, its stakeholders and its marketing |
2016 |
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Björn Stenvers |
Working together on marketing gives better returns: The Story of the Amsterdam Museums |
2016 |
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Matthias Henkel |
Berlin Museums |
2016 |
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Meghan Curran |
Staying connected between visits – Telling great stories to deepen affinity and build loyalty |
2016 |
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Yasuhiro Sekiya |
How can a local cultural institution be united? A case study on the Ueno Passport as a tool for local cultural connection |
2016 |
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Damon Monzavi |
Radio Museum, a wing toward cultural connections (PDF not available, the Presentation via Email is) |
2016 |
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Gaby Laudy |
The role of events at the Rijksmuseum the Netherlands (PDF not available, the Presentation via Email is) |
2016 |
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Zefeng You |
Sailing Maritime Museums: Inspirations of three stories about Maritime Silk Road (PDF not yet available) |
2016 |
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Romina Mancuso |
From elderly to bebè: enlarge museum audience, enlarge community |
2016 |
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Carol Scott |
Marketing the Museum as a landscape of cultural memory (PDF not available, due to publication) |
2016 |
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Dr. Adla Ragab and Dr. Nora Ebeid |
Museums as marketing instruments for cultural quarters |
2016 |
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Natalia Trofimenko |
Open-Air Novel: Developing connections – Cultural connections |
2016 |
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Francesca Leon/ Simone Ricci |
Abbonamento Musei a successful network to enhance the relationship between citizens and museums |
2016 |
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Jay Geneske |
Keynote 3- Workshop: Using Values to Connect |
2016 |
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Javier Jimenez |
Marketing and Branding at the core of strategic change |
2016 |
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Karin Sommerer & Frederike van Dorst |
Stedelijk X – Influencer marketing at the museum |
2016 |
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Päivi Partanen/ Mona Taipale |
Developing museum work with audience |
2016 |
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Hans van de Bunte |
Exhibit co-creation and rebranding at the Sarawak Museum – Establishing a sense of belonging by co-sharing oral histories |
2016 |
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Ani Avagyan |
public relations in national |
2015 |
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Anna Mikhaylova |
State Historical museum social media strategy |
2015 |
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Ateba Ossende |
The Museums of Cameroon |
2015 |
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Björn Stenvers |
Museums in cities working together: more collaboration: better returns |
2015 |
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Carol Scott |
How do we market controversy |
2015 |
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Cecilia Martin |
Millennials link to PDF |
2015 |
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Damon Monzavi |
The impact of technology on promoting endowment brand |
2015 |
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Davit Poghosyan |
who are changing museums and why |
2015 |
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Hayk Mkrtchyan |
Marketing Campaigns for Armenian Museums during last decades paper |
2015 |
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Hayk Mkrtchyan |
Marketing Campaigns for Armenian Museums during last decades |
2015 |
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ICOM 2016 |
conference Milano |
2015 |
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Joy Chih-ning Hsin & Wen-fu Chen |
Audience’s View on Service Quality of Museum Apps |
2015 |
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Narine Khachaturya |
introduction on Armenia |
2015 |
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Nik Honeysett |
Resilient Connections |
2015 |
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Schneider Jacobien |
Every Child To See The NightWatch Rijksmuseum |
2015 |
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Schneider Jacobien |
Free access of images |
2015 |
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Sekiya Yasuhiro |
Cultivating Museum Visits paper |
2015 |
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Sekiya Yasuhiro |
Cultivating Museum Visits |
2015 |
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Suren Manukyan |
genocidemuseum. space of information and educationor “temple” for reflection of traumatic memory |
2015 |
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Vahram Martirosyan |
Lratun (House of News) |
2015 |
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Emma Campbell |
Using audience insight to build brands |
2014 |
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Tsai Jiung Chiau |
Eco-Museum ZhouNanSalt Field: flash session |
2014 |
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Tingyi Chu & Singer Hsi Hsu |
Branding museum through experiencing architectural aesthetics: The case “Lodge with Concrete” at the Asian Museum of Modern Art |
2014 |
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Chiu Fang Lin & Joy Chi-Ning Hsin |
Branding “Yilan is a Museum”: A perspective of co-producers |
2014 |
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Ming-Chin Liu |
A brand of Big Eyes Family in NMMBA |
2014 |
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Meghan Curran & Tynnetta Qaiyim |
Jellies special exhibit: Building and experience and brand based on audience insight |
2014 |
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Luis Marcelo Mendes |
Museums and Branding: a tale of love and hate |
2014 |
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Marjolijn Meynen |
Rijksmuseum branding case study |
2014 |
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Keun-sil Moon |
Branding a new national museum: Museum of the state? Museum of the people! |
2014 |
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Paal Mork |
Branding merging museums |
2014 |
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Hayk Mkrtchyan and Davit A Poghosyan |
Perception of museums as a brand – a case study in Armenia |
2014 |
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Nick O’Flaherty |
Building museum brands in a changing world context |
2014 |
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Carol Ann Scott |
New trends: social change, museum brands and public value |
2014 |
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Yasuhiro Sekiya |
Challenge to change: A case study of branding of the Tokyo National Museum |
2014 |
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Ami Tseng |
Transforming museums through branding |
2014 |
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Ami Tseng |
Lost Warrior Campaign flash session |
2014 |
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Ana Zivkovic |
Creative branding approaches in Central Institute for Conservation in Belgrade, Serbia |
2014 |
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Hanzade Uralman |
Brand identity of RAHMİ M. KOC Museum: Is it a market-driven science museum? |
2013 |
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Marek Kukula |
Engaging the public with science. |
2013 |
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Cecilia Martin |
Brand as a channel for creativity. |
2013 |
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Meghan Curran |
Using marketing and public relations to deal with controversity. |
2013 |
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Seb Chan |
How programmes can use the internet to build audiences for technology and science centers. |
2013 |
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Hannah Paramore |
Creating marketing campaigns that work |
2012 |
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Kathrine Daniloff |
How to double the number of visitors in six years. |
2012 |
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Jan Sas |
Successful Museum Marketing: Why schools come back. |
2012 |
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Tatyana Pchelyanskaya, Ekaterina Teriukova |
Diversification and Communication Effectiveness |
2012 |
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Sara Selwood |
Critical commentary- how critics measure success |
2012 |
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Hannah Paramore |
Using social media to communicate creatively |
2012 |
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Arthur Cohen |
Building an Interactive Communications Platform: A Case Study from the Metropolitan Museum of Art |
2012 |
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Piia Laita |
Networking messages and getting the most out of the web marketing |
2012 |
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Elzbieta Grygiel |
In the net of the story-telling museum |
2012 |
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Joy Chih-ning Hsin |
Real or virtual: a clicks and mortar strategy of museum marketing via social media |
2012 |
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Evrim Dogan, Evinc Dogan |
Mediatization of Culture: Queuing up for Museums |
2012 |
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Dave O’Brian |
Measuring value and values |
2011 |
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Lynn D. Dierking |
Being of value: Intentionally fostering & documenting the public value in museums |
2011 |
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Katarzyna Jagodziñska |
Social participation as the museum success. Contemporary art institutions and the case of Poland |
2011 |
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Simona Juracková |
Success? What the Hell is it? |
2011 |
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Rossitza Ohridska-Olson |
Measuring the Ilike |
2011 |
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Jan Sas |
Measuring Generic Learning Outcomes in the Netherlands. A Pilot Study. |
2011 |
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Aleksandra Savic |
How do we create, realize and evaluate museum media campaign and what is its impact on visitors? |
2011 |
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Carol A. Scott |
2011 |
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Indira Bhattacharya |
Potential visitors and Museum Communication Technology in Indian Perspective |
2010 |
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Ulrika Forsberg |
All small geniuses favourite place |
2010 |
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Katarzyna Jagodzinska |
2010 |
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Anna Karina Kjeldsen |
Danish Museums and Corporate Communication |
2010 |
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Romina Mancuso |
2010 |
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Carol Ann Scott |
A two way- conversation: using motivational research for communications and audience building |
2010 |
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Mette Møller Mork |
Three Museums Merge Into One. How to reach Tourists as a New Target Group |
2009 |
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Simona Jurackova |
Telling the Story of the Art. Art museum as a starting block for a trip |
2009 |
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Elena Petrova |
Cultural Tourism at Yasnaya Polyana |
2009 |
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Galina Alexeeva |
The Magnificent Seven Project: Event Tourism and International Partnership Projects |
2009 |
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Kathrine Daniloff |
How timely exhibitions and interactivity can affect the number of visitors. Case: Klima X – an exhibition on climate change |
2009 |
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Christine Skeete |
No Museum Is An Island: Museums & the Emerging Cultural Tourism Sector in Barbados |
2009 |
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Viveka Overland |
Bohus Knitting – Take a Tour to living History! |
2009 |
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Ellen Semb |
2009 |
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Josephine Østern |
Tourists as Target Group |
2009 |
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Paal Mork |
Crisis? What Crisis? |
2009 |
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Carlos Roberto F. Brandão |
An Introduction to Brazil and its Museums |
2008 |
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Anne Marie Delga and Bernard Blache |
Specific approach for the young visitors in Palais de la decouverte |
2008 |
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Damon Monzavi |
Children – The Future of Museums |
2008 |
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Maria-Júlia Estefânia Chelini |
Museu Paulista: Communication Strategies for the Future |
2008 |
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Romina Mancuso Melisenda Giambertoni |
Children for Museum! |
2008 |
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Josephine Østern |
A World of Stories – Creating a Children’s Activites Center from a literary universe |
2008 |
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Paal Mork |
Museums and Communications – The Need to Improve Strategies |
2008 |
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Nina Zdravic Polic |
Communicating Values through Cultural Heritage |
2008 |
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Ellen Semb |
Communicating Cultural Heritage – balancing the Academics’ with the tabloid |
2008 |
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Carol Scott |
What Difference do Museums Make |
2007 |
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Hanhee Cho |
Innovative Marketing Strategies for creating new Fans at the Age of Knowledge |
2007 |
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Joy Chih-Ning Hsin |
A Typology Consumption Practices in Museums: Implications for Market Communications of Museums |
2007 |
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Dr . Damon Monzavi |
How a culture appears under the action of a museum |
2007 |
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Josephine Østern and Paal Mork |
Searching for identity – a brand building process |
2007 |
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Irena Ruzin |
Marketing the museum – a lesson with multiple effects |
2007 |
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Paul Voogt |
Reinventing an ethnological museum |
2007 |
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Dr. Markus Wachter |
Marketing for preserving Cultural heritage |
2007 |
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Mathias Pacher |
Carnuntum Archeological Park |
2007 |
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Aghan Odero Agan |
Marketing intangible heritage to museum publics: the case of folklore |
2006 |
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Ali Chege |
Promotional Challenges of the National Museums of Kenya |
2006 |
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Annelie Strömberg Fatty |
Communication in culture projects |
2006 |
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Simon Gatheru |
Public input in Exhibition Projects |
2006 |
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Lena Millinger |
Communicating Cultural Heritage |
2006 |
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Paal Mork |
Key Elements of a Communications Plan |
2006 |
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Mr. Issa Timamy |
Opening Speech |
2006 |
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Nina Zdravic Polic |
Heritage in Action: Meeting Challenges of Communication |
2006 |
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Marieke Burgers |
Crisis Communications |
2005 |
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Kalle Kallio |
Communicating the Museums |
2005 |
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Johan Scholliers |
Demonstration of Vapriikki´s Technology projects, communication via new media: Smart Environment, wireless guidance, Explorer, Fog Screen. |
2005 |
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Kimmo Antila |
The Machine at the Museum. Attitudes and Expectations towards New Technology |
2005 |
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2005 |
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Romina Mancuso |
Communicating the Museums: Literature, Cinema, Art Expression – an unexpensive way to to PR |
2005 |
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Annukka Klinge, Pauliina Ståhlberg |
Marketing the Finnish National Museum´s Ateneum and Kiasma: Love and Anarchy. Different Collections, Different Approaches |
2005 |
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Ela Beaumont, Pat Sterry |
Which families are you attracting? the marketing advantages to museums and art galleries of gathering accurate baseline data on the social composition of family audiences |
2005 |
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Stephanie Muller |
2005 |
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Jaana Lehto |
Children – hooked on museums |
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Anna Mighetto |
How to improve communications strategies – case the New Museum of Worldculture |
2005 |
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Paal Mork |
2005 |
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Irina Ruzin |
2005 |
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Paal Mork |
Controlling the museum brand |
2004 |
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Grahame Ryan |
Keynote Presentation |
2003 |
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Group of speakers |
Abstracts from the conference in Ljubljana, Slovenia |
2003 |
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Neil Kotler |
Keynote presentation |
2002 |
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Carla Bossi Comelli |
Why friends of museums? |
2002 |